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چکیده
The rise of senior influencers on social media is contributing to the reconfiguration of public representations of ageing, challenging ageist stereotypes, and promoting more positive representations of later life. This study explores the emergence of older influencers in Spain, their role in negotiating ageist representations, and in fostering a more inclusive digital environment. An exploratory-descriptive study was conducted, analysing 40 older influencers active on Instagram, TikTok, YouTube, and X. Impact metrics were assessed using Social Blade and Fan Page Karma. Content analysis of 20,370 coded contributions and 12,009 comments identified key attributes and instances of ageist language. Results indicate that Instagram is the dominant platform for women aged +55 focused on fashion, while TikTok is preferred by influencers aged +75 for humorous content. Influencers on X engage with smaller, niche audiences through written posts, whereas Instagram enables broader reach with visually appealing content. Female influencers often employ self-deprecating humour to challenge age and gender stereotypes. Their growing presence highlights the capabilities of older people, offering alternative narratives of later life and social inclusion. This study's strengths lie in its multi-platform approach and the combination of quantitative and qualitative analyses, which provide a comprehensive and nuanced understanding of senior influencers in Spain. These findings underscore the need for further research into the potential of older influencers as advocates for a more age diverse digital culture.
چکیده به فارسی
ظهور اینفلوئنسرهای سالمند در شبکههای اجتماعی به بازپیکربندی بازنماییهای عمومی از سالمندی، به چالش کشیدن کلیشههای سنگرایانه و ترویج بازنماییهای مثبتتر از زندگی در سنین بالا کمک میکند. این پژوهش به بررسی ظهور اینفلوئنسرهای سالمند در اسپانیا، نقش آنها در مذاکره با بازنماییهای سنگرایانه و همچنین تقویت محیط دیجیتال فراگیرتر میپردازد. یک مطالعه اکتشافی-توصیفی انجام شد که در آن ۴۰ اینفلوئنسر سالمند فعال در اینستاگرام، تیکتاک، یوتیوب و X مورد تحلیل قرار گرفتند. شاخصهای تأثیرگذاری با استفاده از Social Blade و Fan Page Karma ارزیابی شد. تحلیل محتوای ۲۰٬۳۷۰ مشارکت کدگذاریشده و ۱۲٬۰۰۹ نظر، ویژگیهای کلیدی و نمونههای زبان سنگرایانه را شناسایی کرد. نتایج نشان میدهد اینستاگرام پلتفرم غالب برای زنان بالای ۵۵ سال با تمرکز بر مد است، در حالی که تیکتاک توسط اینفلوئنسرهای بالای ۷۵ سال برای محتوای طنزآمیز ترجیح داده میشود. اینفلوئنسرهای X با مخاطبان کوچکتر و خاصتر از طریق پستهای نوشتاری تعامل دارند، در حالی که اینستاگرام امکان دسترسی گستردهتر با محتوای بصری جذاب را فراهم میکند. اینفلوئنسرهای زن اغلب از طنز خودانتقادی برای به چالش کشیدن کلیشههای سنی و جنسیتی استفاده میکنند. حضور رو به رشد آنها توانمندیهای سالمندان را برجسته کرده و روایتهای جایگزینی از زندگی در سنین بالا و شمول اجتماعی ارائه میدهد. نقاط قوت این پژوهش در رویکرد چندپلتفرمی و ترکیب تحلیلهای کمی و کیفی است که درک جامع و ظریفی از اینفلوئنسرهای سالمند در اسپانیا ارائه میدهد. این یافتهها بر لزوم پژوهشهای بیشتر درباره ظرفیت اینفلوئنسرهای سالمند به عنوان مدافعان فرهنگی دیجیتال متنوع از نظر سنی تأکید میکند.
ترجمهی خودکار برای آشنایی سریع؛ برای نقل و ارجاع، متن اصلی ملاک است.
Moreno-Fernández, O., Pedrero-García, E., Corchuelo-Fernández, C., Martín‐Gutiérrez, Á., & Gómez-Camacho, A. (2026). From invisible to viral: The digital rise of senior influencers in Spain and their role in challenging ageism. Social Sciences & Humanities Open, 14, 103688. https://doi.org/10.1016/j.ssaho.2026.103688
با احترام و بدون توهین، تحقیر، برچسبزنی یا حملهی شخصی با دیگران گفتگو کنید.
از نوشتن هرگونه اطلاعات هویتی یا قابلشناسایی مراجعان، بیماران یا اشخاص ثالث، از جمله نام، شمارهی تماس، تصویر، نشانی، محل کار یا جزئیات منحصربهفرد پرونده خودداری کنید.
اگر دربارهی یک تجربهی بالینی سؤال میکنید، اطلاعات را تا حد ممکن بینام و کلی بیان کنید تا امکان شناسایی فرد وجود نداشته باشد.
این بخش برای یادگیری و گفتوگوی علمی است و جایگزین ارزیابی، تشخیص، مشاوره یا رواندرمانی شخصی نیست.
در شرایط بحران یا خطر آسیب به خود یا دیگران، به این بخش اتکا نکنید و برای دریافت کمک فوری با اورژانس اجتماعی ۱۲۳ یا صدای مشاور بهزیستی ۱۴۸۰ تماس بگیرید.
انتشار تبلیغات، معرفی خدمات شخصی، شمارهی تلفن، شناسهی شبکههای اجتماعی، پیوند تبلیغاتی یا درخواست جذب مراجع در این بخش مجاز نیست.
در بیان ادعاهای علمی، بهویژه دربارهی اثربخشی درمانها، تشخیص یا یافتههای پژوهشی، تا حد امکان نام منبع معتبر، مقاله یا راهنمای علمی را ذکر کنید.
از ارائهی تشخیص قطعی، تجویز درمان یا دارو و توصیههای بالینی شخصی به سایر کاربران خودداری کنید.
پاسخهایی که کارشناسان فکر بنیان میدهند با برچسب «پاسخ فکر بنیان» یا «کارشناس فکر بنیان» نمایش داده میشوند و سایر نوشتهها بیانگر نظر کاربران هستند.
گزارش نوشتهی نامناسب: اگر نوشتهای حاوی نقض محرمانگی، محتوای آسیبزا، توهین، تبلیغ یا تخلف از این قوانین است، گزینهی «گزارش» را انتخاب کنید تا تیم سایت بررسی کند.
Social media use among young people has been associated with body dissatisfaction due to exposure to hegemonic beauty standards. This study examined the effect of hegemonic beauty content on body dissatisfaction among Indonesian adults. A true experiment with a pretest-posttest control group design involved 40 participants (20 females and 20 males) aged 18–25 years. Repeated-measures ANOVA showed no significant difference in body dissatisfaction between the experimental and control groups (p = .335). The control group had a higher mean score (44.770) than the experimental group (31.681), although the difference was not statistically significant. These findings indicate that brief exposure to body diversity content did not significantly affect body dissatisfaction. This result may reflect limited exposure duration and participants’ prior experiences with beauty standards. Future research should examine longer exposure periods using naturalistic longitudinal designs that account for individual differences and cultural context in social media use and body image.
This survey aimed to examine the association between online social participation and attitudes toward aging among older adults within the Chinese socio‑cultural context. Stratified multi‑stage cluster sampling was adopted to obtain sample data. Multiple Linear Regression Model was employed to analyze the factors influencing older adults’ attitudes toward aging. Propensity Score Matching (PSM) was employed to estimate the Average Treatment Effect on the Treated (ATT) of online social participation on aging attitudes. (1) Among the 1,261 respondents, the mean score of attitude toward aging was 10.76 (SD = 5.55, possible range: 0‑20), with 45.0% reporting engagement in online social participation. (2) Multiple linear regression analysis revealed that online social participation, educational level, monthly income, marital status, chronic conditions, and self‑rated health were significant predictors of aging attitudes ( p < 0.01). (3) The ATT values estimated via kernel, radius and nearest neighbor methods were 1.6318, 1.5610 and 1.5549, respectively. (1) Older adults exhibit a relatively low overall level of online social participation, suggesting the necessity of further popularization and improvement. (2) Marital status, educational level, monthly income, self-rated health, and chronic conditions are significant influencing factors of aging attitudes among older adults. (3) Online social participation is significantly positively associated with older adults’ attitude toward aging.
This mixed-methods study had two aims: to determine the purpose of school administrators’ use of social media and to develop and validate a scale measuring those purposes. In the qualitative phase, 15 school principals were interviewed individually, and the social media accounts of five principals were analyzed to identify purposes of use. In the second phase, an instrument was developed and validated across two independent samples of school administrators attending separate in-service training programs organized by the Turkish Ministry of National Education (MONE). Exploratory factor analysis (EFA; n = 156), using principal axis factoring with direct oblimin rotation, revealed a three-factor structure: stakeholder communication, personal use, and professional development, accounting for 65.52% of the total variance. Confirmatory factor analysis (CFA; n = 148) supported the factor structure with satisfactory model fit (χ²/df = 1.60, CFI = .955, RMSEA = .064). Convergent and discriminant validity were established through average variance extracted, composite reliability, McDonald’s omega, and the Fornell–Larcker criterion.
In recent years, retro-style outfits have continued to gain popularity on social media platforms. Clothing styles marked by earlier eras, such as Y2K millennium style, vintage outfits, and retro sportswear, have become widely popular among young people. This phenomenon raises a question worth exploring: why have young people developed such strong interest in “old clothes”? What role does social media play in the transformation of nostalgic emotions into consumption behavior? Taking 2018 to 2026 as the time window, this paper systematically reviews the literature on youth nostalgic consumption in social media environments and discusses it from three dimensions: conceptual definition, activation mechanism, and identity. The review preliminarily reveals the role of social media in the dissemination and diffusion of nostalgic content and also confirms that nostalgic consumption is an important path through which young people respond to identity anxiety and seek group belonging. However, existing studies still have three limitations. First, they lack a systematic explanation of how platform mechanisms promote the transformation of nostalgic emotions into consumption behavior. Second, they pay insufficient attention to how young people continuously construct identity through symbolic practices, community interaction, and consumption choices on social media. Third, the special mechanism of “non-experiential nostalgia” in the digital age has not been fully discussed. Future research may focus on constructing theoretical models that take social media as an intermediary variable and connect the logical path from emotion to behavior and then to identity.
Ageism is a widespread but often overlooked form of discrimination that can manifest both positively and negatively in healthcare. In clinical practice, discriminatory attitudes towards older adult can impact the quality and equality of medical care. Empathy plays a crucial role in mitigating such biases among physicians. This study aimed to evaluate the attitudes of family physicians toward age discrimination and to assess the relationship between these attitudes and physicians’ empathy levels, along with the influence of various sociodemographic factors. A descriptive, cross-sectional survey was conducted between May and August 2021 among family physicians, residents, and specialists working in Samsun, Turkey. Data were collected via online, phone, or face-to-face surveys using the Attitude Scale of Age Discrimination (ASAD) and the Jefferson Scale of Physician Empathy – Health Professional version (JSPE-HP). A total of 299 physicians participated. Participants exhibited high levels of empathy (mean JSPE: 81.6±9.49) and generally positive attitudes toward older adults (mean ASAD: 88.19±8.65). Age, gender, and professional experience significantly influenced both empathy and ageism scores. Older, female, and more experienced physicians showed more empathetic and less ageist attitudes. A statistically significant, low-level positive correlation was found between empathy and positive attitudes toward older adults.